Activating a customer’s vehicle in the MyConnectedCar app is one of the most effective ways to build long-term loyalty. When discussing the app with vehicle owners, focus on three core pillars: Clarity, Security, and Care.
The Three Pillars of Value
1. Clarity
The MyConnectedCar app provides drivers with real-time, transparent data about their vehicle's status, right at their fingertips. Key features to highlight include:
Live Location Tracking: Customers can instantly see their vehicle's exact location on the status screen map.
Fuel Level Monitoring: Drivers can check their current fuel level remotely before even stepping into the car.
Smart Diagnostics: The app alerts the user to active error codes and warning lamps with clear explanations.
Proactive Service Reminders: The app automatically flags when the vehicle is due for its next scheduled maintenance or service.
Digital Trip Log: Users receive a clean, comprehensive overview of their historic journeys and trips.
2. Security
The app offers drivers peace of mind, protecting both the asset and the driver in unexpected situations:
Theft Recovery Support: If the worst happens and a vehicle is stolen, the owner can track it live on the app map, making it significantly easier to assist the police with their recovery investigation.
Digital Roadside Companion: In the event of a mechanical breakdown, the customer has their workshop right in their pocket. Emergency contact details and roadside assistance numbers can be accessed directly through the interface.
Automated Parking Integration: Through our partnership with EasyPark, the app prompts users to start a parking session when they enter a paid zone, and automatically terminates the session the moment they drive away, preventing overpayment.
3. Care
Drivers receive proactive, expert care from their service advisors between workshop visits. Because the workshop has real-time visibility over active warning lights and diagnostic fault codes, technicians can contact the customer immediately if a critical issue arises—provided the customer has granted data sharing permissions.
Key Sales Hooks for Service Advisors
When speaking with a customer at the service desk, use these targeted talking points to emphasise the benefits of activation:
Seamless Service Bookings:
"With MyConnectedCar, you will automatically get a notification when your service is due. You can book an appointment directly in the app, and our workshop will instantly receive your vehicle’s exact diagnostic data."
Demystifying Warning Lights:
"If an engine warning light ever illuminates, the app acts like a workshop diagnostic tester. It instantly explains the technical fault and provides clear guidance on whether it is safe to keep driving or if you need to bring it in."
24/7 Convenience:
"The app makes it incredibly simple to secure a time slot for servicing, repairs, or tyre changes, even outside our standard business hours."
Remote Technician Support:
"If you are out on the road and a warning light comes on, you can call us. We can remotely look up your vehicle status, evaluate the fault, and let you know if you can safely finish your journey."
Workshop Best Practice
Advisor Directive:
Make it a standard rule to present and demonstrate the MyConnectedCar app to every single customer during vehicle drop-off or handover at the workshop.